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VP, Product Marketing

  • Department Marketing
  • Location United States - Remote
You are a star Product Marketing leader who believes messaging and differentiation are critically important to a brand’s success. You care about every word, sentence, and visual.  You are a player-coach who loves to build agile teams and help people maximize their potential.    

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. Now serving 450+ customers in 30+ countries, Guidewire is regarded by industry commentators as the leading vendor that has helped P&C insurers to replace aging legacy systems with modern software. Now Guidewire is leading the next era of technology in P&C, cloud-based platforms that unify digital engagement, core processing, analytics, and AI. 

We are looking for a star performer to join our team as Vice President, Product Marketing to play a pivotal role in ensuring we’re positioned as the clear choice for P&C insurers. You will lead a team of PMM professionals to craft world-class positioning, messaging, content, and competitive analysis and be a key spokesperson for the company at events, in briefings with industry analysts and in sales cycles.  You'll roll up your sleeves and work hand in hand with our CMO, CPDO, our Product leaders, and Sales leadership. 


    Provide world-class deliverables to ensure we differentiate Guidewire in market and equip sales team to win. Key deliverables include: 

    - Product positioning and messaging for all Guidewire portfolio  

    - Web content 

    - Sales collateral 

    - Content to enable sales team 

    - Product naming 

    - Delivery of content to enable sales and measurement of effectiveness  

    - Delivery of content and spokesperson for analyst relations  

    - Competitive positioning 

    Provide voice of market influence to: 

    -Product roadmap 

    -Product strategy 

    -Product bookings and ARR performance 

    -Pricing and packaging 

    Serve as exemplar and mentor to PMM team in craft of product marketing, thereby investing in advancing team members’ impact and career development. 

    Oversee operations of PMM team with 3 direct reports and 14 FTE  


  • 5+ years’ experience leading a product marketing team in B2B software environment and regularly interfacing with senior executives. 
  • Experience creating and leading high performing global teams. 
  • Demonstrated expertise and success in developing compelling product and solution messaging that delivers clear benefits and differentiation. 
  • Strong writing skills, analytical acumen, data and content synthesis for presentation, education, and reporting. 
  • Customer service focus, with advanced listening, influencing, and leadership capacity with particular focus on leaders who employ empathy for employees, partners, and stakeholders. 
  • Experience working in a rapid growth software, cloud technology, or SaaS companies strongly preferred.  P&C insurance is not a requirement. 
  • Excellent written and oral communication skills, including creative written content, and giving presentations to large audiences at conferences/seminars. 

About Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 450 insurers, from new ventures to the largest and most complex in the world, run on Guidewire.

As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1000+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of add-ons that accelerate integration, localization, and innovation.

For more information, please visit and follow us on Twitter: @Guidewire_PandC.

Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.

Disability Accommodations and Guidewire’s Appeals Process. Guidewire provides accommodations to the hiring process to create a fair opportunity for candidates with disabilities to contend for open positions. Accommodation requests should be directed to (650) 356-4940 or If things do not go as hoped, we invite you to use our appeals process. Guidewire promises to independently review any denied accommodation and any decision not to offer you the position. The appeals process is the same in either case. Within five business days of receiving a notice of denial of an accommodation, or receiving a notice of your non-selection for a vacancy, call (650) 356-4940 or e-mail to make an appeal. Guidewire will assign a new decision-maker to review the request and/or hiring decision, who will then notify you in writing of a decision within 10 business days.
Talent rewards

The perks. The rewards. The good stuff.

We’re proud to boast about our awesome benefits packages. Holistic wellness is a big deal for us. We offer everything you need to support your work and, most importantly, your work-life balance. We’re committed to helping you be the best version of yourself. Inside and outside of work.



Receive market-competitive pay and incentive programs—because you deserve it! To help future-proof your income, we offer generous support through retirement savings plans.



Keep your physical and emotional health in tip-top shape with health insurance for you and your family, an employee assistance program, annual wellness reimbursement, and access to wellness resources.



Work in an environment where you’ll have the freedom and trust to make an impact, with time for your life outside of work.



Relax and kick back through our generous paid time-off programs. Make a difference in your community with three volunteer days each year. Take your own personal day of rest with My Day. We also offer ample paid leave for all new parents.



We encourage self-directed learning, giving you every chance to become a better version of yourself, both professionally and personally. At Guidewire, lifelong learning is here for the taking.



Your career opportunities are only limited by your own imagination. Guidewire’s community is filled with chances to expand your horizons across any of our teams or worldwide‌‌‌‌‌‌‌ locations.